Hakuhodo Consulting is a brand consulting firm and a wholly-owned subsidiary of Hakuhodo that is the pioneering advertising agency in Japan.
Serving as the best marketing partner for each one of clients, Hakuhodo and the Hakuhodo DY Group stand as one of the world’s top advertising and marketing services groups.
As branding and marketing professionals, Hakuhodo Consulting actualizes business innovations and sustainable growth based on deep insights into both corporations and consumers.
In the fiercely competitive market, how are profits to be sustainably made and business growth to be realized?
The only method is to prevail over the “competition in the hearts and minds” of one’s customers and other *sei-katsu-sha. To that end, a brand vision that can be shared with sei-katsu-sha is needed to be portrayed, and breakthroughs must be actualized through real actions such as business models, human resources and organizations.
Furthermore, by showing new criteria in purchase decision and drawing a definite distinction from competitors, breakthroughs in a closed market environment are made possible.
As branding and marketing professionals, we commit to clients’ business innovation and sustained growth.*Sei-katsu-sha are living breathing individuals with lifestyles, aspirations and dreams, and not abstract targets. Sei-katsu-sha insight is the foundation of the Hakuhodo Group’s work.
Breaking through a competitive environment undergoing dramatic change and realizing sustained business development based on “key actions” driving brand growth
Building the “structures” of domestic and global marketing activities to transform into “companies where marketing drives business”
Developing highly effective business models incorporating profit-making mechanisms and triggering actions for business growth
Providing one-stop service from developing a business strategy to implementing creative work, offered by "strategic consulting creative boutique"
Supporting marketing strategy development and brand management in the ASEAN market, as a hub connecting the Japan corporate head office and local bases
Comprehensively supporting organizational marketing activities of B2B companies integrating B2B marketing solutions of the Hakuhodo Group